Proof
Built, not advised.
Most people selling AI to marketers have run some prompts. We ship production software. Authority Lab and elevn+ are our own products — not client work, which is precisely why we can open them up and show you how they're made.
Authority Lab
authoritylab.ai →A decision-support system for building authority on LinkedIn, grounded in a proprietary dataset of 29,599 posts from 62 top creators, classified across 100+ fields with 384-dimension vector embeddings, and built on Cognitive Load Theory. Four pillars: Authority Academy, Authority Editor, Authority Index, Authority Flywheel.
elevn+
elevnplus.com →An adaptive 11+ exam-preparation platform for the Sutton SET and Tiffin tests: adaptive practice, instant feedback against a ten-criterion writing rubric, and a parent dashboard showing per-school pass-mark probability. Built solo, end to end, with paying families using it.
What this buys you
The transfer.
| Built | Technique | What it becomes for you |
|---|---|---|
| 29,599 posts classified across 100+ fields | Classification at scale | Auto-tagging inbound leads, categorising tickets, auditing a content library nobody has opened in three years |
| 384-dimension embeddings and the Authority Index | Semantic search and scoring | “Find everything like this”, lead scoring, content gap analysis, CRM dedupe by meaning |
| The Authority Editor's rubric engine | Automated assessment against a rubric | Brand-compliance checking, tone-of-voice QA at volume, pre-screening regulated copy |
| elevn+'s question bank | Content generation at volume with quality control | Campaign variants, localisation, catalogue-scale descriptions |
| Instant 10-criterion feedback | Multi-criteria evaluation in seconds | Brand and legal review — same machinery, different rubric |
| Per-school pass-mark probability | Probabilistic modelling for non-technical users | Lead propensity, forecast dashboards a CMO will actually open |
| Both, built solo end to end, in production | One person plus AI shipping real software | Why a two-week sprint is a promise rather than a sales line |
Enterprise scale on one side, shipped software on the other. Very few people have both.
Start with the audit.
Two to three weeks. A costed roadmap. Yours whether or not you build it with us.