The Adoption Gap

Every marketing team has AI. Almost none have changed how they work. Notes on closing that gap — from someone doing it.

30 July 2026 · Teardowns

Teardown: what happens to an enquiry in a 40-person marketing team

Eleven steps, four tools, and about six hours of human handling a week. Here's what we'd automate, what we'd leave alone, and the bit that actually costs money.

16 July 2026 · The Adoption Gap

The £40,000 workshop everyone forgot by Monday

Why AI training fails, and the one design change that fixes it.

18 June 2026 · The Numbers

What an automation actually costs in 2026

Real figures, including the ones most suppliers would rather not publish.

Start with the audit.

Two to three weeks. A costed roadmap. Yours whether or not you build it with us.

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